I currently work as an Associate Creative Director/Copywriter for Grey New York and run @latimlove; my love project focused on Latin American culture. I started to work as a copywriter when I was 19 years old, back in Brazil.
Looking back at the past 15 years, my trajectory has been far from linear. I’ve worked for several advertising agencies and branding studios, embraced freelancing for a couple of years, and dedicated time to my personal projects and studies.
After completing my Bachelor's Degree in Enterprise Communications, I did my graduate studies in Art Production and Cultural Management. A few years later, I moved to Portugal to complete a Master's Degree in Urban Studies - with a focus on Anthropology and Sociology.
We all know how advertising needs to change its practices and speeches, and I believe I can bring critical thinking, pretty nice references, and, why not, some poetry to brands and projects, regardless of their sizes.
Portuguese - mother language - lingua mãe <3 | English and Spanish - Fluent - but full of mistakes, obviously.
˜˜Quoting Utopia
I wish I could charge per pound, like lichees or bananas.
I currently work as Associate Creative Director/Copywriter for Grey New York and run @latimlove; my love project focused on Latin American culture. I started to work as a copywriter when I was 19 years old, back in Brazil. I built a non-linear career, taking pauses between advertising agencies/design studios and personal projects.
Working is cool, and so is learning. After graduating in Enterprise Communications, I decided to study Art Production and Cultural Management. A few years later, I chose Lisbon as my home base, where I completed my Master's in Urban Studies - with a focus on Anthropology and Sociology.
Besides that, I also work as a voice-over artist and dedicate part of my time into my writing, which is my favorite thing in the world, whether it's paid or not.
Portuguese - mother language - lingua mãe <3 | English and Spanish - Fluent - but full of mistakes, obviously.
˜˜Quote Utopia
I wanted to charge per pound, like lichees or bananas. Could I give my price based on local produce and currency? How much do Americans pay for fruits and vegetables? And Brazilians? Should a banana cost the same across countries? Should a grape cost the same to my mom and to Elon Musk🤢?
I’m cheaper in reais, valued in dollars, and never worked in rupees.