Braids of Pride
Pantene celebrates the Indigenous Muxes who have challenged gender binarism for centuries.
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Finalist - Ciclope
Winner - ANA Multicultural Excellence Awards
Winner - Impulse LGBTIQ+ Awards 2023!
Shortlisted - D&AD Awards
My role: Insight, Write-up and Pitch the idea
>> scripts >> responsible for interviewing Muxes
>> case + submissions
Born with two hearts.
One to love and the other to be loved
Hair goes beyond appearance.
It is a symbol of resistance
Born with two hearts.
One to love and the other to be loved
Hair goes beyond appearance.
It is a symbol of resistance
Muxe is a braid that is
impossible to undo