Hair has no gender, but it is an undeniable tool in expressing gender identity for many people. We spoke with amazing members of the LGBT community and asked them - if your hair had a voice, what would it say?
The series of posts were published across all the channels of Pantene Latin America as a continuation of the brand's support for the queer community during Pride.
< My role: write-up and help pitch the idea * assist with editing based on the real interviews with the talent * create a version in Portuguese, using the same images used for the rest of Latin America * posts copy *
@gamagram.mx - Gama Peralta
@brau.luna - Braulio Luna
@guie_yaase - Joahana Hernández
@hey_victor_hugo Victor Hugo
@cejas_del_mal_ - Carmen Serratos
@angelbrettt - Angel Brett
@alecastanneda_ - Ale Castañeda
@blinblinmalo - Blin Blin
@wunsche_official - Alexandra Wunsche
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Director: Borja Conde (@borjavconde)
Hairstyle: @interdimensionallife
Nails: @zai.vega
Makeup artistis: @adrianglezc @bellezade_cantina
Sound: @helioncomanche
Stylist: @ruthbuendiap @ceidi.alcala
Agency: @newiconmodels
Booker: @mariavidel @thepabloanton
Production agency: TOWNHOUSE
Chief Production Officer: James McPherson
VP, Executive Producer: Keira Rosenthal
Music Producer: Kelvin Beato
Hair has no gender, but it is an undeniable tool in expressing gender identity for many people. We spoke with amazing members of the LGBT community and asked them - if your hair had a voice, what would it say?
The series of posts were published across all the channels of Pantene Latin America as a continuation of the brand's support for the queer community during Pride.
< My role: write-up and help pitch the idea * assist with editing based on the real interviews with the talent * create a version in Portuguese, using the same images used for the rest of Latin America * posts copy *
@gamagram.mx - Gama Peralta
@brau.luna - Braulio Luna
@guie_yaase - Joahana Hernández
@hey_victor_hugo Victor Hugo
@cejas_del_mal_ - Carmen Serratos
@angelbrettt - Angel Brett
@alecastanneda_ - Ale Castañeda
@blinblinmalo - Blin Blin
@wunsche_official - Alexandra Wunsche
Creative Director: Arturo Macouzet
ACD, Copywriter: Bruna Castro
Art Director: Danielle Briffa
EVP, Account Director: Kate Bernhardt
VP, Account Director: Stephanie Zapata
Account Supervisor: Lili Baz
Project Manager: Claudia Fuenmayor
Director: Borja Conde (@borjavconde)
Hairstyle: @interdimensionallife
Nails: @zai.vega
Makeup artistis: @adrianglezc @bellezade_cantina
Sound: @helioncomanche
Stylist: @ruthbuendiap @ceidi.alcala
Agency: @newiconmodels
Booker: @mariavidel @thepabloanton
Production agency: TOWNHOUSE
Chief Production Officer: James McPherson
VP, Executive Producer: Keira Rosenthal
Music Producer: Kelvin Beato